This booklet was my senior project in the Design Essentials program created to touch on my strengths as a designer: my background in Psychology, my talent for idea generation and my strength in copyrighting and illustration.

What does an idea look like? The content of this piece skitters the border between fact and fantasy. From the tiniest spark in the neurons of your brain to the global dissemination of an idea, the exponential nature of our world (and of human ingenuity) is explored.